![]() With Emiliano’s interpretation, we wanted to rise above our traditional canons and our institutional language to narrate the story of the fair and its successes as well as the evolving tastes, lifestyles and even the city of Milan that have served not just as a backdrop to, but also as a driver of design in its own right and of the fair itself. “We entrusted the creative side of the communication for the 60th edition of the Salone del Mobile.Milano to the masterly touch of Emiliano Ponzi, an internationally renowned illustrator, because we believe that his design-like style and the evocative power of his works, in which a feeling of both elegy and memory can be discerned, were those most suited to celebrating the anniversary of the trade fair. ![]() The conceptual and final stages of the fifth campaign illustration Image: Emiliano Ponzi ![]()
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