![]() ![]() It doesn't exactly roll off the tongue, as McCloud admits, but he wanted to give a precise, almost scientific definition of what Will Eisner termed " sequential art." His first task in Understanding Comics was to define the medium, which he did, like this: "Juxtaposed pictorial and other images in deliberate sequence, intended to convey information and/or produce an aesthetic response in the reader." McCloud's deconstruction of comics could have made him an outlier - but his industry took notice. McCloud has been nominated for over a dozen Eisner Awards, winning one, and won a handful of Harvey Awards. ![]() Though there are plenty of academic tomes published about comics today, in the early '90s, comic writers didn't enjoy much academic respect. Following that success, McCloud published two more books, Reinventing Comics and Making Comics, that offered further thoughtful analyses of cartooning. ![]() In 1994, McCloud wrote a book called Understanding Comics, a game-changing publication that broke down theories of cartooning for popular audiences. His answer? Make comic books about comic books. "What does a scientific mind do in the arts?" asks Scott McCloud in a TED talk that has been viewed almost 800,000 times. ![]()
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